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Wednesday, 27 May 2015

Unusual Eco Design Technique: Rust Dyeing

rusty_nails n scarf

Striving towards being an eco designer can often leave you flummoxed as to how to ethically apply a design onto your fabric. Once you start learning more about the different techniques it’s often a case of which is the ‘least bad’ rather than ‘most eco friendly’. Which is never a good decision to be making…

Dyeing creates water pollution as well as lots of waste, as does screen-printing. Digital printing needs a special coating, it can be costly and depending on the ink, can be equally bad for the environment. Some of the mordants with natural dyes are actually more harmful than chemical dyes – decided the way forward can be a real headache!

This means that eco designers have to be even more savvy and create ingenious techniques that are kind to the environment and just as importantly, beautiful and appealing to customers!

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Today, we explore the age old technique of rust dyeing. Yep, that’s right – you can dye with all those rusty old nails you were about to throw out, and what’s more you get some spectacular effects. We also talk to the founder of ACFD Designs, Francessca Bea who creates beautifully delicate rust dyed scarves.


Exploring rust dyeing #eco #dyeing #technique
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What is Rust Dyeing?

Iron is a metal that oxidizes when it comes into contact with air and moisture. When this happens, the surface becomes red or brown due to the formation of iron oxides. Fabric placed in contact with this rusty surface quickly absorbs the colour, and develops a permanent print that is almost impossible to remove.

Who Uses It?

Hussein

This natural dyeing technique has been favored by many famous designers. Hussein Chalayan, two-times winner of the British Designer of the Year Award, used rust-dyeing in his graduate collection, “The Tangent Flows” in 1993.  The garments he showcased were heavily rusted because of the extreme oxidation process of being buried for months together. This stunning collection was bought in its entirety by the luxury brand Browns. That’s some successful rust!

Rio wrenn

Regina Benson, Alice Fox, Cecilia Heffer and Rio Wrenn are other designers who use this technique. The article “Rust Dyeing: Corrosion to Creation” by Wendy Feldberg gives a detailed account of the work of these artists.

ACFD Designs

Francessca Bea is an incredible designer and has been on my radar since her time at Chelsea College of Art, when she incorporated some of our Offset Warehouse ethical fabrics within her work. Now founder of ACFD Designs, I caught up with Francessca to get her inside knowledge on what it’s like working with rust.

How did you discover rust dyeing and what made you focus on it?

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I had spent a lot of time trying to determine what my inspiration was and to try and identify a colour palette that was personal to me and my designs. Initially, I did this by photography, I honed in on the unnoticed aspects of London which left me with a colour palette consisting of earthy tones and natural hues. I then wanted to mimic the colour and decided to experiment with natural dyeing.

Natural dyeing was perfect as I was able to create the muted tones found in the photography such as cream, lavender and orange. Once I had decided that I was going to use natural dyeing, I wanted to create a print that wasn’t contrived and was more organic. So I began looking at various printing methods online and came across rust dyeing that had been successfully done on paper with beautiful results and decided to give it a go. Thankfully the results turned out beautifully and I spent the next few months perfecting rust dyeing and experimenting on different fabrics.

Do you use lots of different rusty object to dye with or do you have your set few you know work now?

I tend to use anything I can get my hands on, from rusty fabrics strips to screws.  I find that different objects imprint the fabric differently, so along with the print left by the rust there are also various indents left across the fabric which only adds to the uniqueness of the print.

Your designs look really delicate, something you don’t often get with rust dyeing, was that hard to achieve?

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It was quite hard to achieve actually, I spent ages experimenting with various fabrics and different dyeing methods, to find a process that worked with the silk. I wanted it to almost look like the silk had been hand painted.

Do you always tell people they are rust dyed? Is that one of your selling points?

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Often I tend to focus much more on the fabric used and explain that the silk is 100% natural and how important choosing an ethical fabric was for me and then the process that goes into making one scarf. I think its important to explain the handmade element that goes into making each one and the lengthy process involved from the natural dyeing to hand rolling the hems.

It’s probably here that I will go on to explain how the print placement is achieved using rust. I think its important to get across how much time and effort goes into creating a luxury handmade product. (Fran uses Offset Warehouse Peace Silk for her scarves!)

Are there any drawbacks to the technique and how do you overcome them?

One of the limitations of using rusted metals is that by repeatedly using it as a dye method the rust can often become over-dyed. Instead of achieving the striking rust orange colour a darker grey print is achieved, however, sometimes this is preferred depending on what kind of result I am looking for.

Do you have plans to develop the technique further?

Francessca Image 1

Yes definitely. I want to start experimenting with other ways to achieve the print placement, for example techniques such as shibori and maybe tie-dyeing for different results. I think I have only scratched the surface of what can be achieved by using the rust technique.

ACFD Designs is a sustainable fashion and textiles company specialising in handmade silk scarves and prints. Each lovingly made in Britain using an arduous natural rust dyeing method these luxurious pieces are impossible to create identically meaning every piece is completely unique and individual.

ACFD Designs is grounded in principals of high quality design, home grown British craftsmanship and a global responsibility from the fabric sourced to the natural dyeing process. Find Fran and her scarves on Twitter, Instagram or Pinterest to follow her journey!

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Iron is a metal that oxidizes when it comes in contact with air and moisture. #rust #eco #design
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Thursday, 21 May 2015

Can You Start A Brand Without Going To Design School?

design school

A degree in fashion, textile, or interior design can help your career, but is it absolutely necessary? No!

Design schools offer structured education on both the theoretical and practical aspects of designing, but none of this helps us to become a successful designer if we aren’t creative, talented or passionate about it. Of course, there are definite advantages of going to design school, but you can still become a designer without attending one. In fact, there are many successful designers, such as Alexander Wang, who haven’t attended design school.


Is design school absolutely necessary? No! #Design #School
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Why then should we attend design schools at all? To find out, let’s take a look at the various factors associated with these Universities, and decide whether formal academic training is worth it.

Why Go To Design School?

Design in any form, whether it is textile, interiors or graphics, is a creative industry. The success of your brand does not depend on whether you attended fashion school.

Let’s take a look at the various benefits of attending design school.

Pros Of Attending Design School

school

The Intangible Stuff

When you go to design school, you shouldn’t aim to just complete your formal training and obtain a certificate. Instead, you should learn all that you can to make yourself an all-rounded designer. This article, “ Is Design School Actually Worth It?” on Greyscalegorilla emphasises that you should prioritise more intangible things like design, typography, composition, colour theory and story telling at University, instead of hard knowledge, like software.

I have to say that I agree with this. I went to design school and learned about the software I should be using, like Photoshop and Illustrator. I then spent hours and hours mastering the programs outside of the studio.  The studio was the place for interacting with likeminded people, networking, learning theories, broadening my design knowledge and opening my mind to different ideas and ways of doing things. Consequently, at home was where I developed the software knowledge I use daily to run my ethical textile company, Offset Warehouse, but my eyes were opened to the social and environmental horrors in the design industry while I was studying. It was this realisation that led me to start my company in the first place!

Perfecting Your Design

It is not possible to make a perfect product. With every design, comes a better design idea and an improvement you could make. Design school opens your eyes to this. Your work will come under scrutiny from your peers and lecturers, and you’ll soon be pushed by those around you to create products that are bigger and better. University gives you the chance to make mistakes and learn from them. You also receive guidance on different methods, technologies and ideas to really push your work to the best it can be.

Taster

At design school, you get a real taste of what your future job could be. As you work on different projects, you learn how to handle deadlines and complete work on time, just like you would once you begin working. You’re often encouraged to work in different areas, and hone in on the areas where you excel.

Unrivalled Facilities

The equipment and facilities you have access to are often world class, so make the most of them whilst you can. It may sound geeky but going to the library and having access to so many design books, magazines and online journals was one of my favourite things about going to University. I also tried to use as many different departments as I could. I wasn’t just working in the fashion department, I was using the print room to screen print onto metal, I collaborated with textile designers, product designers and vehicle design, used 3D printing, laser cutting… you name it! It’s all incredible experience and made me a better designer all round.

Getting Deep

The theory side of design is also explored deeply. Some students find this the worst aspect of school, but others find it fascinating. Understanding the theory behind design can improve your work tremendously, and it’s unlikely to be something that you focus on going it alone.

Mentors

Another huge advantage of going to school is being mentored and tutored by professionals, often those from the industry, who can guide you on the right path. Their experience and advice will be immensely valuable, and can help you realise your strengths and also find out where you need to put in more effort. Some students even say the entire course was worth it because of one tutor. Just look at the influence of Central St Martins Fashion Design MA tutor Louise Wilson. Now sadly deceased, she launched the careers of designers like Phoebe Philo and Alexander McQueen.

Networking

Going to design school helps you build the contacts to work with. When you are on your own, it is difficult to find the right people who will help launch your brand. Finding contacts is easier when you are at school, as you have teachers and classmates who can help you get your first break. Many business partnerships are formed at art school.

Louise-Wilson-001

Why Design School Isn’t Always Worth It

Time & Money

You will need at least three years in school to complete your degree in fashion design. If you go on to complete an MA, that can be another one to two years full time. Apart from all this time, you will also be spending a huge amount of money for the course. Not to mention the materials that you need to create your products, which are usually not covered by the course. Is it really worth it?

Design Schools Don’t Know It All

Jonathan Ive, head designer at Apple, complains that most design schools focus on teaching software, not the physical making behind the product. As a result, students lack vital knowledge to make them inherently good designers. In his words, “That’s just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.”

You Don’t Like It

A whopping 70% of students don’t finish their design course. Some of this is to do with my first point, time and money, but a lot of it is to do with the stress of it all. Being critiqued on your work can be emotionally draining. The hours are long and deadlines are incredibly stressful. I remember nights of working until 4am, catching 3 hours to get into University for 8am… it was rough. So, if you’re not strong enough to have your designs pulled apart and you’re not prepared for a nights of sleep deprivation – design school is probably not for you.


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How To Design On Your Own

designer

You can become a designer without attending design school, if you are talented and know how to acquire the necessary skills. To begin, you should be computer literate and study the software that will help you do the graphic design for your product. You can study almost any software with online tutorials and website articles today. Websites like Lynda allow you to do this easily. Check out the article, 5 Sites That Help You Become A Designer Without Going To Design School to find out more about the various tools and websites that will help you. Websites like Designhill even allow you to create your portfolio and showcase your design.

To gain better insight into the actual design part and to improve your skills, read plenty of books and magazines on the subject and attend workshops or courses on relevant topics. Also, polish your writing skills as a good designer needs good communication skills to sell his brand. Start putting together a portfolio of your designs and ideas. Enter design competitions to showcase your talents and get noticed. Also consider doing internships with design firms, so you can build your contacts, gain experience and get an actual feel of how the industry works.

Would I Do It Again?

Undertaking my Masters was the toughest thing I’ve ever done. But what made it tough, was the most valuable thing I took away.  I worked fourteen hour days and came up against some huge egos. I don’t think one meeting with my lecturers went well – I always left confused and flustered, and disappointed that I had more to give with what I considered a perfect design.  And while the software and design skills are certainly useful in my day to day life as a textile business owner, what I developed during my time at University was much much more valuable: Strength, determination, fight-back, reason. I learnt to present my ideas to intimidating industry leaders and bullish peers. I learnt to stand up for myself and what I believe in – I developed a voice. A dedicated work ethic is now the norm – and working twelve to eighteen hour days, even on the weekend, is something that is required when you first start a business. While most of what I learned could be read in a book, many of the skills and traits I developed at University are vital to my businesses success today – I doubt I would have even had the courage to set out on my own without it.

We can safely conclude that it is possible to start a brand without going to design school. The question is, do you have the drive and passion to do it yourself? No? Then consider going to school, getting all the help you can and giving yourself as much opportunity for success as you can.

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Wednesday, 20 May 2015

Monday, 18 May 2015

Success Secrets Of The Best Online Fashion Boutiques

Success Secrets of The Best Online Fashion Boutiques

Online shopping is fabulous. Being able to purchase some of the most incredible fashion designs in the world without leaving your home is a fantastic feature of the modern world we live in. Whatever you are looking for, the chances are that you will be able to find what you want from one of the many different online fashion retailers that we have available to us – from ASOS to Secret Sales, Not Just A Label to Polyvore. Who are the best online fashion retailers – and what makes their sites so good? What is the secret to their success?


Who are the best online fashion retailers & what makes them so successful?
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ASOS

The Best Online Fashion Boutiques

This British online fashion and beauty behemoth has really cornered the market in online fashion retailing. It’s often the first (and sometimes the only) name that springs to mind when younger consumers mention online shopping.

Why have they been so successful? ASOS have been around since 2000 and they have really moved with the times. As well as seeking out a gobal markets to increase their sales, they were one of the first retailers to embrace social media. They have positioned themselves as ‘a global online community of fashion lovers.’  They further embraced technology by being one of the first fashion retailers to create an app for shopping on the go.

The sheer scale of their range, over 850 different brands, means you can find almost anything here, which is really a big part of its appeal. The products hit different price points – from high end luxury, to high street. The ASOS Marketplace has blown the door wide open for up and coming designers to get their collection off the ground, it’s also a great place to hunt out unique vintage items. They really have hit a winning formula with young and fashionable clothes seekers, offering a vast range of shopping options in one place.

Net-A-Porter

Net-A-Porter-site

Now 15 years old, Net-A-Porter was one of the very first magazine-style online fashion retailers, launched in the midst of the dot.com boom. You could say founder Natalie Massenet had the right idea at the right time! At first, she had to beg designers to let her stock their designs. In just a few short years they were clambering over themselves to be involved.

Net-A-Porter has gone from strength to strength, growing with Mr Porter (mens fashion) and Outnet (the outlet store) being added as well. You could describe Net-A-Porter as a mixture of a luxury high end shop and Vogue – and it definitely has the best of both worlds. Customers enjoy the slick layout, being able to buy designer items at home or at their desk, taking away the pressure often felt walking into a designer store. It may still be expensive but Net-A-Porter has made designer fashion much more accesible to everyone not just the elite few.

Not Just A Label

notjustalabel

Not Just A Label or NJAL is quite different to the other retailers on our list. NJAL is a London-based global sales platform and community space highlighting the work of independent designers. Started in 2008, they are now world leaders in this field. If you have ever wanted to contact designers directly, then this is the place for you.

Designed to be more of a virtual showroom than an online fashion retailer, here is the place where customers and independent designers can discuss what they are looking for together. They do not hold stock for the designers, but take a 30% cut from the final price, which the designers set themselves. They have been heralded for their gracious support of new designers and sustainability is at the forefront of their ethos, listing locally produced items in keeping with the slow fashion movement. As they say themeselves: “NJAL has pioneered a revolutionary approach to the fashion industry, outside of politics and the tired existing systems that are detrimental to the growth and integrity of its designers.” Many different celebrities have shown their appreciation for Not Just A Label, including Vivienne Westwood and BeyoncĂ©.

Boohoo

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Another British success story, Boohoo is all about affordable, up to date fashion for those who do not have a huge amount of money.  Their target market is 16-24 year old fashionable women. Sometimes referred to as the online Primark, the quality is sometimes called into question but the sheer speed at which they change their stock is their appeal, they are the definition of ‘fast fashion’. New designs are released each week to keep up with changing tastes. Catwalks, fashion bloggers and trend influencers are watched closely and reacted to by the team of in house designers. Whether you agree with the fast fashion business model (which I don’t) or not, their sucess is undeniable, having started in 2006, in 8 short years the company was valued at £850 million in March 2014.

Something that may surprise a lot of readers is right now over half of their stock is made in the UK. To cope with demands for quick turnover of styles they transfered much of their production, that was originally in China, to the UK.  They and companies like them, also see Missguided who have a very similar tradjectory as Boohoo, are really pushing a resurgence in the UK rag trade.

On the surface this sounds really positive for the UK economy, but we do have to be weary. Manufacturing in the UK does NOT automatically mean fair wages and no slave labour. The 2010 sweatshop scandal in Leciester is a good example of this, where workers were being paid as low as £3.50 an hour for 12 hour days.

Secret Sales

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No one likes to pay full price for anything, which is what makes Secret Sales so popular as an online fashion retailer. Packed to the roof with fashion that is still hot but needs to be moved on, you are almost guaranteed a bargain when you start to browse this website. Many people find signature and staple items from Secret Sales that they would never have been able to afford elsewhere.

Polyvore

polyvore

Polymer is an incredibly unique concept. Many users see Polyvore as a creative platform, rather than an online fashion retailer, but that is what they do so well: Instead of pushing products, they instead allow users to create their own mood boards with images from retailers – so if a person wants to buy the ‘look’, they know exactly where to get it. It’s shopping without realising you’re shopping – genius!

 

As you see the success and stories of these online retailers vary hugely but do all have a number of key things in common: changing with the times, embracing technology, providing what their customers demand quickly and making their products look highly desirable. Although many of the sites sell different fashion brands like ASOS, NJAL and Net-a-Porter the names have become brands in themselves. They have made themselves household names that people trust for guidance and advice, not just for shopping.

Which of these online fashion retailers have you tried – and where are you going next?

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Friday, 15 May 2015

The Secret To Designing Treasured Products

Emotional Durability

Fashion is fast and volatile. The frequency at which trends change is shocking, and to keep up with it consumers have made regular shopping a habit. Aren’t most of us guilty of throwing out clothes as soon as they look slightly worn out or are out of fashion?


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Rapid consumerism is the mantra of the day, and most businesses aim to sell cheap and trendy products that are in demand. As we switch out fashion apparel from our wardrobes, we forget that the earth is being buried under the burden of waste that it cannot tolerate for long.

To rescue our planet from this throw away trend of society, we as designers must begin to help consumers realise the importance of sustainability. With sustainable design practices, we can create products that are environmentally, socially and financially better. Once consumers recognise the superiority of such clothes, their preferences will slowly shift away from low quality, fast-fashion choices. When this happens, we can immediately see a significant reduction in the wasteful practice of buying and throwing away clothes that easily lose their charm.

There are many different sustainable design approaches, but the one that fashion designers can and should always be incorporating, is designing products to be treasured forever, by creating Emotional Durability. Let’s take a detailed look at this concept and how you can implement it yourself.

What is Emotional Durability?

emtionally durable design

Jonathan Chapman, professor of Sustainable Design at Brighton University proposed the theory of Emotionally Durable Design as a solution to the throw away trend in society. If you’re fascinated (like me) and want to know more, you can find his book Emotionally Durable Design.

Chapman’s research focuses on the need for products that are responsibly made, have high quality and are valuable. The idea is for the user or wearer to build a strong emotional connection with the product over time. As the product ages, it develops character and continues to impress. The wearer becomes emotionally attached to the item, considering it an integral part of their collection and decides to hang on to it of his own free will.

Creating an emotionally durable product is not easy. Nevertheless, it is the way to establish yourself in the design industry. To put this into perspective, let’s take a look at why emotional durability is so important to designers.

The Significance Of Emotional Durability In Fashion

Fashion consumers are brand conscious. Brand identity is crucial to the survival of a product line, and unless our designs incorporate sustainable innovations, a business will not succeed for too long.

Emotionally connecting a brand with its customers makes them want to hold on to it longer. This is what brands like Appalach and Patagonia have managed to do.  Patagonia tells its customers to buy only what they really need and also offers free repairs of its products. This service keeps it ahead of its competitors. The marketing strategy of Appalach is weaved around stories of how they create their products. This tells consumers that each product is unique and enhances its appeal. Read more about these approaches in our article On Marketing Your Eco Credentials.

Challenges In Implementing This Concept

emotionally durable shoes

Emotionally durable products are those that improve and develop over time. One brilliant example of this concept was created by the students at the University of Brighton, who designed trainers that fade to reveal a previously invisible pattern. This makes the product interesting and the mystery of how it evolves over time is what makes it more desirable.

Designers have to think out of the box, and link together what a customer wants now and what he would favour in ten or twenty years, and then design a suitable product. For such a design, we should recognize what factors can create a positive emotional aspect in the consumer. This requires effort and time. Market research is also necessary. Once the design is ready, innovative marketing strategies will be essential for the product to generate sales. When you tackle these challenges, your product becomes a success.

How To Find the Emotionally Durable Connection For Your Brand

Bethan_Laura_Wood_-_Stain_Teacups

Research suggests that there are certain factors that make a brand emotionally attractive, and therefore helping it to sell. Timeless designs, for example, are those that never go out of fashion. Another one is emotional branding, where the user identifies with the product story and builds loyalty towards it. Exclusive designs promote individuality and the limited availability makes it attractive. Then there are DIY designs where the user feels a sense of achievement and gratification when they are also involved in the design of the end-product.

In his research titled Emotional Durability is the New Sustainability, Claudal Arguin places the consumer at the centre of the design process. For emotional durability, the design should be unique, carry scope to educate the consumer, be creative and unique and designed to meet the user’s needs and values. When we focus on these factors, we are on the right path to developing an emotionally durable product.

On a final note, it’s important to remember that marketing sustainable products is the responsibility of every conscious designer. Emotional durability is our path towards it. Not only is it economically viable because a longer physical lifecycle translates into better brand loyalty, but it is also how we can effectively contribute to the sustainability movement.

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Thursday, 14 May 2015

Want some ideas for this incredible Pink Carnation Taffeta? The...



Want some ideas for this incredible Pink Carnation Taffeta? The gorgeous Alex from Sewredipity is here to help!

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GBSB’s Alex & Her Carnation Silk Taffeta Playsuit!...



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