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Monday 16 August 2010

Introducing Our Lottie: Encouraging sustainability through her graphic design...

Lottie features on our Ethical Database as a freelance graphic designer.


"As a graphic designer, I am interested in developing ways of communicating messages that encourage people to adopt more environmentally sustainable behaviour."

Lottie's interest in sustainability and enthusiasm, has led her to develop several really exciting, ethical projects. One of these "The Lost Skills Depository", was a project that explored an easy way to encourage everyday sustainability - by mending our clothes!


© Lottie's The Lost Skills Depository, instructions on mending clothes.


Printed on salvaged paper, Lottie created a gorgeous set of instructions of how to mend clothing. She demonstrated the simplicity of giving our clothes new life by mending them, rather than throwing them out, feeding this "throw away" culture we live in.


© Lottie's The Lost Skills Depository, instructions on mending clothes.

In collaboration with an illustrator, Lottie also developed, "More or Less", a cookbook to encourage people to think about what and how much they eat by using the social aspect of sharing food and conversation!


© Lottie's "More or Less" cookbook.


© Lottie's "More or Less" cookbook.

Lottie campaign, "Doing Your Bit" was designed to give environmentally conscientious people ways of turning their individual actions into a larger form of political protest. 

"Doing Your Bit" was based on the ethos: “If you are already doing you bit, wouldn’t it be nice to get a bit of help?” It aimed to give people ways of writing to MPs and government ministers to show them how they are doing their bit to help prevent climate change, and asking them to do more in return. 


© Lottie's "Doing Your Bit" posters.

In line with her environmental ethos, the posters were printed in one colour, on paper from sustainable sources, by an environmentally accredited printer using using chemical-free plates, alcohol-free printing process and vegetable-based ink. 

"As I work predominantly in print, I try to be as conscientious as possible in terms of how my work is produced; the form of the design is always dictated by the best possible resource use." 

With this is mind, Lottie has also developed a project that explores the environmental impact of her own discipline, graphic design, producing aquestionnaire that allows designers to audit the impact of a piece of work they have recently sent to print. 



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